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Multilingual hot line for city services in Oakland
Officials believe it's first in U.S. with information in 5 languages

May 29, 2003, Janine DeFao, Chronicle 

Oakland, where waves of Asian and Latino immigrants have settled in the past two decades, unveiled a 24-hour hot line Wednesday that gives residents information on 500 city services in five different languages.

City officials believe Oakland is the first in the nation to offer an automated phone system in more than two languages. Two years ago, the city became the first in California to adopt a law that requires hiring bilingual staff and translating city documents.

The $300,000 system, called Cityline, offers information on topics from business licenses to library cards to composting in English, Spanish, Cantonese, Mandarin and Vietnamese.

A fax-on-demand service, which was not working Wednesday but is expected to be working today, can provide documents from demolition permits to domestic partner registration forms in any of the languages, and callers can leave messages for certain city departments.

"It really opens up Oakland city government and recognizes the fact that in a community like Oakland, where we celebrate our ethnicity as well as our diversity . . . we have to ensure citizens have total and complete access to government," City Manager Robert Bobb said at a City Hall news conference conducted in five languages.

The hot line -- (510) 238-2222 -- is an outgrowth of the "equal access" policy passed by the City Council in April 2001. The policy required bilingual hiring and translation services once the city's population of limited-English speakers of a certain language surpassed 10,000.

Of Oakland's nearly 400,000 residents, 44,400 speak only Spanish, 34,000 only Chinese and 8,657 only Vietnamese, said Deborah Liu, the city's equal access director.

The policy required that the city hire staff bilingual in Spanish and Chinese for public contact positions, from the police and fire departments to senior centers. So far none has been hired because of a hiring freeze, Liu said.

Of nearly 5,000 city workers, there are 395 Cantonese, Mandarin and Spanish speakers in front-line positions, she said.

Councilwoman Jean Quan, who speaks Cantonese, said the hot line will not take the place of hiring but will be "one small step." Without information available in other languages, "nearly 40 percent of our residents can't participate in city government," she said.

In addition to the five major languages, another 120 languages are spoken in the city, Liu said.

"There's a big fear in the community of coming to City Hall and trying to ask their questions," which the phone system should help alleviate, she said.

San Jose has a similar automated phone tree in English, but has not expanded to other languages because the city also has a call center where a live clerk can connect to AT&T translators for help in any language, said Tom Manheim, San Jose's public outreach manager.

San Francisco, which adopted an equal access ordinance in July 2001, does not have a single automated phone line, but many large departments have phone systems in more than one language, said telecommunications engineer Judi Soto. The recycling line, for instance, is in English, Spanish, Cantonese and Tagalog. The policy requires all telephonic greetings be in English, Spanish and Cantonese.

In Oakland, Liu's office also has translated 400 city documents into Spanish, Chinese and Vietnamese, from business tax bills to housing information to search consent forms used by the police department.

Carl Chan, president of the Chinatown Chamber of Commerce Foundation, said the efforts are helping in the Chinese community, where residents used to receive letters from the city they didn't understand and could be fined for such things as late payments.

"I think this is a wonderful tool," Chan said of Cityline. "Every time when they call in, they'll know who to talk to and how to turn a problem into a solution."

The Oakland system is navigated most easily with the help of a four-page brochure available at city buildings, through the fax-on-demand service and online at www.oaklandnet.com.

Chronicle staff writer Rachel Gordon contributed to this report. / E-mail Janine DeFao at jdefao@sfchronicle.com.

 


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